The words “cool” and “diabetic footwear” have probably never been used in the same sentence. The opportunity to bring a unique tone and inject some much-needed personality into a stale, diabetic footwear category was something my team and I, as the Creative Director at DJO, really had fun with. We reinvented Dr. Comfort into a light-hearted and friendly brand with a unique point-of-view that found its way into all touch points: e-commerce site, print advertising, social, patient marketing, and the brand’s first-ever TV spot. Leaning into their product names which are named after people, we were able to bring an optimistic message to patients living with a serious condition.
Company: Enovis / DJO
Skills: Creative direction, brand strategy, brand design, web design, advertising, copywriting